Asset Selection

How do you select the right asset and avoid buyer’s regret? Start with three key fundamentals:

Location: Look for proven performance from historical data and emerging market trends. Assess macro and micro demand and supply metrics, and identify the best street in the neighborhood.

Owner Occupier Appeal: Buy properties that attract owner-occupiers, who buy with emotion and drive prices up, unlike investors who focus on financial returns.

Scarcity and Value Offering: Choose properties that stand out and have potential for added value, like converting a 2-bedroom into a 3-bedroom or modernizing a well-structured, aged property.

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What Does it mean to Simplify

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Auction Buying